A national nonprofit working on community empowerment sought a structured fundraising strategy to address:
₹1.35 Cr.
Worth fundraising strategy redesigned against annual target to improve efficiency and alignment.
85%
Restricted Funding Mix Diagnosed: Identified over-reliance on restricted funding and designed pathways to increase flexible capital.
The Context
- Over-dependence on restricted funds
- Misalignment between organizational strategy & fundraising goals
- Limited team capacity and role clarity
- Underutilized donor segments
- Need to build a future-ready donor pipeline
- They engaged Forward Impact for a complete fundraising strategy review and roadmap.
What We Did
Forward Impact conducted a comprehensive diagnostic, including:
- Review of fundraising plans, donor data & financial allocations
- Competitor and sector benchmarks
- Team structure assessment
- Analysis of communication, donor journeys, and program packaging
- Evaluation of revenue concentration & donor retention risks
- Identification of quick wins vs long-term structural fixes
We then developed a phased fundraising strategy, covering:
- Income mix restructuring (foreign vs domestic)
- Role redesign & KPIs
- Multi-segment donor pipeline development
- Program packaging for market relevance
- Communication overhaul recommendations
- Outreach frameworks & accountability systems
The Impact
- Identified misalignment in fundraising vs organizational strategy, enabling leadership to realign goals
- Provided restructuring plan for the fundraising team to match sector productivity benchmarks
- Recommended a 3x donor pipeline model to reduce revenue concentration risk
- Mapped retention gaps for the top 20% donors contributing 80% of income
- Redesigned fundraising role clarity, linking responsibilities to income outcomes
- Strengthened program positioning (especially for hard-to-fund causes like anti-trafficking)
- Identified communication gaps in donor pitches, website, and crowdfunding pages
- Delivered a clear, actionable roadmap for the upcoming year
- Strengthened leadership visibility on strategic levers affecting fundraising performance